We worked with the team at Eifers Concrete to better define their customers, the customer needs, tone of voice, product differentiation, and a refresh of their branding.
Eifers Concrete started out as a small, family owned, single-digger construction company. The business grew rapidly as they embraced technology and were one of the only companies in Australia to supply an innovative product called CTS Rapid Set Construction Cement which can achieve the same strength that regular concrete achieves in 7 days in just 5 hours. Everyone wants this product as there is nothing more boring (or expensive, in the construction game) than watching concrete dry, are we right people? Eifers needed a strategic review of their business to set them up for continued growth. Along with the review, Eifers needed a new branding package inclusive of a new name, website and digital assets to really cement their place in the industry. Pun VERY MUCH intended. Eifers pride themselves on being at the forefront of innovative technology in the concrete world and their image needed to reflect that, so the focus of our work was defining the strategic direction to enable them to meet their full potential.
